ASP and Mozilla
It’s a month on from announcements about the ASP lumbering into mainstream digital media and there are some interesting partnerships cropping up.
One in particular is Mozilla (responsible for serving the Firefox browser) who are now working with the Vans Triple Crown of Surfing…. boosting the online footprint and capability of the Triple Crown and giving Mozilla a physical presence at the series:
“One way to show your passion and enthusiasm is to add a custom theme to your browser that commemorates the Vans Triple Crown of Surfing. With the new FirefoxOS: Vans Triple Crown of Surfing app, fans will be able follow their favorite surfers and live stream all three events that make up the Vans Triple Crown of Surfing competition”
Firefox will also have a VIP Athlete Area, where the courageous competitors can stop by to unwind in between waves. They will be able to relax in the lounge area before getting back on their boards. Stay tuned to @Firefox on Twitter and the Firefox page on Facebook for images and videos right from the event.”
Funnily enough I only stumbled on this announcement when using Firefox and even that took a keen eye. Above is a screengrab of the homepage.
It doesn’t appear to be targeted to me, so we’re looking at global targeting for anyone using the Firefox homepage. I think it’s fair to say that you can expect a lot more surf related content with your daily internet use!
More here: https://blog.mozilla.org/blog/2013/11/12/live-what-you-love-mozilla-firefox-the-vans-triple-crown-of-surfing/?utm_source=snippet&utm_medium=snippet&utm_campaign=VansContest_ensimplesnippet&sample_rate=0.1&snippet_name=4172