Rob Machado – again

You may have realised by now that we’re fans of Robby M. He seems to be an awesome bloke, very charitable and the epitome of chill. He’s a dude.

Although he’s retired from the pro game he’s still a massive name, and rightly so.

Reef recently released this PR:

(Carlsbad, CA) February 9th, 2012 – Cardiff, California’s Rob Machado, 38, surfing’s longtime icon of style, re-signed a footwear deal with Reef, extending their relationship for the next three years. Machado is a traveling ambassador of the Reef Modern Gypsy lifestyle and will represent Reef’s premium leather sandal collection. In addition to re-signing Machado, Reef has also inked a footwear deal with all-round elite waterman and recent ASL/Oakley Big Wave Award recipient for Biggest Paddle in Wave, Jamie Mitchell.

Machado has been on the Reef program since 1998 and has been one of the top competitors on the world stage since the early 1990s. Machado’s long reign on the ASP World Championship Tour included a second place finish in 1995 and eight elite Word Tour victories, including the Pipeline Masters in 2000. That year he was also inducted into the Surfers Hall of Fame.

When asked about his new deal with Reef, Machado stated, “Reef has been like family over the years. I’m blessed to have such support and killer product and get to do what I love to do. I’m Looking forward to this next chapter.”

For the past decade, Machado has reaffirmed his love of soulful, stylish surfing. While he continues to impress as a wildcard in various ASP events, Machado has come to represent surfing’s wanderlust, traveling the world to document waves off the beaten path and opening the collective surfing mind to a much wider spectrum of surfboards. In addition to surfing, Machado can often be heard playing his music on various tours and continues to be an activist for clean oceans while giving back to his local community.

Like I said.. total dude..